Social Media Specialist
Identify, conceptualize, design and execute campaigns to boost engagement, educate and inform your audience about products and services and company programs. Post to community calendars, develop and distribute text and video-based content, monitor social media channels through appropriate platforms and support promotional and marketing efforts.
Social Media Specialist Duties and Responsibilities
- Build and execute social media strategy through research, benchmarking, messaging, and audience identification
- Write, develop, and strategize online content production and scheduling
- Assist with crisis management, bad reviews, and negative news communications
- Generate, edit, publish, and share content daily (original text, images, video, and HTML)
- Build meaningful connections and encourage community members through dialog and messaging
- Create and maintain company social media pages and profiles
- Moderate user-generated content and messages appropriately, based on company and community policies
- Create and implement social media marketing plan and editorial calendar
- Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes
- Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach
Social Media Specialist Requirements and Qualifications
- Knowledge in marketing, communication, or related field
- Experience in digital marketing and social media
- Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.)
- Knowledge of project management and web design best practices
- Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns
- Strong written and verbal communication skills
